Digital marketing trends are constantly changing and these 2021 digital marketing tips will help you stay ahead of the curve. Each year brings new marketing strategies based on user preferences that you must identify and integrate. When it comes to online searches, Google is way ahead of its competition. It is responsible for 94% of total traffic and 96% of search traffic coming from smartphones.
This makes the positioning of your website on the first page of Google, as the most important factor for the success of your digital marketing strategy. When it comes to Google’s search engine algorithm, only those who use the best approved techniques make it to the first page. Implement these digital marketing tips in 2021, to ensure that your company’s website gets a higher ranking in the SERPs. To get a successful marketing campaign, it’s important to have help from a professional team like Subscriberz. If You don’t implement a smart strategy from scratch, it will lose you money.
Optimize your email marketing strategy
Email has been around for years and is still going nowhere. According to HubSpot, approximately 80% of marketers have reported an increase in email engagement in the past twelve months. Another interesting statistic is that email marketing has the highest return on investment for small businesses. Of course, this is only possible if you have a well-crafted email marketing strategy, with a concise copy and an attractive message.One of the digital marketing tips in 2021, and one of the most effective marketing tools, is to segment your email marketing strategy to match your customer base.
Use video marketing
Video has become a driving force in digital marketing and is one of the digital marketing tips in 2021 that is here to stay. In fact, according to research, videos will account for nearly 82% of consumer internet traffic by 2021. Live and branded video are two of the hottest trends in video marketing right now. Additionally, people continue to find new and interesting ways to engage their audience with this type of content. One of the benefits of live video is that it is interactive and allows your audience to be a part of it, by leaving a comment that you can respond to during the live session. This is a great tactic to motivate your audience to engage and this year is estimated to account for 13% of all video traffic. Also, contrary to popular belief, creating an explanatory, how-to or product description video does not require a large investment of money.
Tips for doing video marketing
You just need to invest in a good camera and microphone, or you can even use your smartphone. Instead of spending huge amounts of money on expensive editing tools, use the apps to create a professional-looking video. To get your video to drive more traffic to your website, make it informative content that addresses a defined problem facing your ideal customer. Optimizing your YouTube videos with relevant keywords increases the chances that your video will get more views. Pay special attention to the title of the video, so that it sounds unique and attractive to your target audience. For example, “Learn to tie a bow tie” does not sound as good as “Learn to tie the perfect bow tie.” By doing so, even if there are many videos on a similar topic on YouTube, you will make your content stand out from the rest.